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Ethos GSFM

Client Background

Ethos GSFM is a premium barbershop designed to bring a distinguished grooming experience to the metropolitan gentleman. Located in Philadelphia, Ethos GSFM’s mission is to impact, improve, and elevate the barbering industry. Following their mission, they’ve revitalized the industry back to prestige as a cultural epicenter for gentlemen. Most importantly their brand inspires and empowers people to become the best versions of themselves!

Branding Identity

The founder of Ethos GSFM commissioned Say Less to create an iconic and long-lasting branding identity system that speaks to embody their modern gentlemen clientele and mission. Say Less crafted a strong type logo paired with an EG monogram to represent the Ethos GSFM presence. The color palette supports this elevated appearance by partnering deep rich tones of navy and brown then adding a smooth caramel to create a high luxe look and feel. The team designed every touchpoint of the brand making the overall design system cohesive. Deliverables for this project included: various print collateral, signage, packaging design, social media, and event flyer design.

Color Palette

Type Palette

If you have a potential project or collaboration that you would like to discuss, please contact us.

info@sayless.studio