Yowie provided great art direction for the vision of this graphic while still allowing creative freedom for Say Less to explore. Say Less created a graphic that interpreted the phrase “WE ARE INSIDE TO GROW OUTSIDE.” After taking inspiration from botanical drawings, posters and illustrations, Say Less created a layout with the phase + flower/leaf like cutouts. This allowed the holder to view the design as well as the contents within the bottle. Say Less also created a lockup for this special Fred Segal and Yowie collab that was used on the ‘We Are Inside’ water bottle and throughout the promotion of their pop-up online and in-stores!
