XI Eleven Salon commissioned Say Less to create a luxe and timeless logo/brand identity. The owners of XI Eleven Salon envisioned an opulent, bright, and inclusive atmosphere for everyone who enters the establishment. Say Less designed a contrasting serif for the main logotype and created an icon for XI that could stand on its own separate form the logotype. The team also created an alternate monogram that featured a delicate wavy linear pattern that resembles hair. The color palette contains deep rich tones with unexpected pops of color.
Deliverables for this project included: Art direction, brand identity, and stationary design.
