Frederick Scott commissioned Say Less to create a visually stimulating logo & brand Identity for its clothing line. After taking in inspiration from a journey to Japan, Say Less + Fred Scott identified Japanese typography for the base monogram. The Fred Scott monogram became a marriage of ideas to create an iconic symbol, nod to Japanese typography, and make FS a legible monogram. The branding was intentionally minimalistic and clean to allow the clothes to do the talking.
Deliverables for this project included: Brand identity, social media posts and templates, and packaging design.
